How Some Nonprofits Build Sales Teams on a Budget

Experience counts in sales. But sometimes intimate knowledge of a nonprofit’s program trumps a professional sales background.

For this reason, Nurse Family Partnership (NFP), chose to hire program alumni as part of its sales team. NFP empowers first-time moms to create better lives for themselves and their babies by pairing them with a trained nurse from pregnancy through the second year of their child’s life. The sales team focuses on recruiting high-risk young mothers.

Benny Samuels, NFP’s chief marketing and communications officer, told us that alumni can “naturally tell the story of the benefits of the program.” The value of insider knowledge also led NFP to hire sales people with nonprofit experience in community health.


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