One of the largest public education campaigns in history, The Ad Council Vaccine Education Campaign works to support COVID-19 vaccine education and to ensure vaccine messaging is not only informed by the best science, but by representatives of historically marginalized communities. The campaign is divided into a number of working groups, is developing partnerships across the business, philanthropic, non-profit, public health, civil rights, faith-based, and community sectors, and is producing research-backed messaging, resources, and programming.