Although public and private institutions have spent billions of dollars on COVID-19 vaccination campaigns, many of which claim to be “equity-focused,” few articles to date have objectively described the landscape of these campaigns or identified existing gaps with a focus on those populations disproportionately impacted by the virus.” In this Journal of Health Communication article, Alexandra Quinn, Alexandre White, Jodie Abbatangelo-Gray, Susan McCarron, Tanja Schub & Scott C. Ratzan share results from a high-level landscape analysis of COVID-related communication campaign, spearheaded by the Vaccine Equity Cooperative.
Media: COVID-19 Communication Campaigns for Vaccination: An Assessment with Perspectives for Future Equity-Centered Public Health Efforts
With a focus on racial health equity, the Vaccine Equity Cooperative (VEC) spearheaded a high-level landscape analysis of COVID-related communication campaigns.